Tobacco

R.J. Reynolds Releases Velo Dissolvable Nicotine Lozenges

Lozenges are available at select retailers in a handful of markets
R.J. Reynolds Vapor Co.
Photograph courtesy of R.J. Reynolds Vapor Co.

WINSTON-SALEM, N.C. — R.J. Reynolds Vapor Co. is adding to its modern oral nicotine (MON) portfolio with the addition of Velo dissolvable nicotine lozenges.

Velo products in the United States are designed to provide adult tobacco consumers with enjoyable alternatives to combustible and smokeless tobacco, according to the company. In addition to hard- and soft-format lozenges that come in Berry, Crema, Dark Mint and Mint flavors, Velo offers disposable nicotine pouches in varying strengths and flavors. Velo’s nicotine products are tobacco leaf-free.

Velo-branded dissolvable nicotine lozenges are available at select retailers in Atlanta; Charlotte, N.C.; Columbus, Ohio; Houston; Las Vegas; Philadelphia; and online at www.velo.com.

Winston-Salem, N.C.-based R.J. Reynolds Vapor Co. is an operating company of Reynolds American Inc., a member of the British American Tobacco Group, London.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners