VENICE BEACH, Calif. -- In an effort to position its smokeless product in a relaxed, community setting, Swedish Match has opened a pop-up store featuring a fireplace lounge and computer-laptop “bar.”
The Swedish Snus Store opened recently on Abbot Kinney Boulevard in Venice, Calif., and will be open daily through December 2016. “Our hope was to turn this empty commercial space, which was formerly a dilapidated surf bungalow, into something constructive for the Venice Beach community and its residents,” said Mike Dean, brand manager for General Snus, U.S. Division, at Swedish Match, Richmond, Va. “Abbott Kinney Boulevard is known for its ‘good vibes’ and unique people and shops. We couldn’t be more thrilled to join this community and welcome our neighbors.”
Here’s what the store looks like …
The new pop-up locale has free Wi-Fi and device charging, indoor and outdoor workspaces, and complimentary coffee, water and snacks. Offering a free fruit- and herb-infused water bar, coffee and snacks, the store is adorned with live bergamot plants and lime trees, rustic terrariums and communal-reading materials and activities. Fireplace seating completes the relaxed atmosphere.
Also available within the store is General Snus for purchase. General Snus is a smokeless and spitless, upper-lip tobacco that originated in Sweden more than 200 years ago.
The Swedish Snus Store is located at 1413 Abbot Kinney in Venice, Calif., and is open daily from 11 a.m. to 8 p.m. for adults 21 and older.