Swisher on Wednesday announced a $135 million expansion of its Jacksonville, Florida, manufacturing operation to support the growing demand for its nicotine and caffeine oral pouch products. The company said the project is expected to create at least 240 jobs by the end of 2027.
The new automated pouch operation will add to Swisher’s advanced manufacturing facilities and broaden its innovation capabilities, the tobacco company said. The expansion increases large-scale production capacity in the city’s historic Springfield neighborhood, where the company has been headquartered since 1924.
“Swisher is entering one of the most dynamic growth periods in our history,” said Neil Kiely, Swisher president and CEO. “As consumer preferences evolve, Swisher is uniquely positioned to deliver high-quality, innovative products at scale.”
The announcement was made at the JAXUSA Partnership luncheon on Tuesday and coincided with an economic development agreement with the state and the city.
“Swisher is an iconic company, and this expansion in historic Springfield is a welcome investment in manufacturing and innovation for our community,” Jacksonville Mayor Donna Deegan said. “Their enduring commitment to Jacksonville continues to benefit our local economy.”
The Jacksonville City Council approved the project in August under the name Project Newark, Swisher said.
As part of the expansion, Swisher will work with local community partners to recruit northeast Florida residents for advanced manufacturing roles. The company said the effort is intended to ensure the project’s economic benefits, job opportunities and workforce development initiatives reach the broader community.
Swisher sells tobacco and alternative products under several divisions, including Swisher Sweets Cigar Co., Drew Estate, Hempire and Rogue.
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