JACKSONVILLE, Fla. — Swisher has hired Jacinta Carter to lead the company’s human resources operations in a newly created role.
As the executive vice president of human resources, people and culture, Carter will focus on organizational alignment; build strong pipelines for future hiring needs; promote inclusion and opportunity in the workplace; and design and evaluate career paths to meet the tobacco company’s business growth goals.
“Joining Swisher represents a wonderful opportunity to build on what is already a positive, engaging and thriving environment,” Carter said. “I especially appreciate the strong intrapreneurial culture of growth and opportunity at Swisher and look forward to forging new partnerships and creating opportunities in further developing existing talent and attracting new talent.”
Carter came from the role of senior vice president of human resources from Atrium Hospitality, where she helped helped create a highly sustainable and employee-centric organization and helped grow the company from a startup to an industry leader, Swisher said. Before that, she was vice president of corporate human resources and corporate communications at Graphic Packaging International.
“Jacinta is the right leader to help us continue to build an engaged, inclusive and high-performing culture, which is vital for our business to thrive in 2022 and beyond,” said Neil Kiely, Swisher president. “Her background and skills align with our guiding principles and business transformation goals. We are excited to have her join our team.”
Swisher, Jacksonville, Fla., rebranded in 2020 to focus on its more diverse offerings for other tobacco products (OTP). The company’s business unites include Swisher Sweets Cigar Co. (large and little/filtered cigars), Fat Lip Brands (smokeless), Dre Estate (premium cigars), Hempire (hemp products) and Rogue (modern oral nicotine).
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