Swisher has rebranded its smokeless tobacco portfolio with the return of the company’s Helme Tobacco Co.
The family-owned company’s smokeless division previously was under the Fat Lip Brands umbrella and comprises 24 individual brands, including Kayak moist snuff tobacco, Starr loose leaf chew tobacco and Navy dry snuff, the Jacksonville, Florida-based company said.
“This year is a historic one for Swisher, as we celebrate 100 years of continuous operations in Jacksonville, Florida. We believe now is the perfect time to re-introduce this historic and prominent smokeless tobacco name to adult consumers,” said Swisher President and Chief Executive Officer Neil Kiely. “The Helme name is synonymous with high-quality products, and reflects the unwavering commitment of the Wheeling, West Virginia team.”
The following brands will now fall under the Helme Tobacco Co. name: Kayak, Creek and Gold River moist snuff tobacco; Starr, Bowie, Chattanooga Chew, Lancaster and Mailpouch chewing tobacco; and Buttercup, Checkerberry, Dixie Sweet, Honey Bee, Lorillard, Navy, Railroad Mills, Ralphs, Society, Square, Starr, Strawberry, Superior, Three Thistle, Tops and Wild Cherry dry snuff.
The Helme Tobacco Co. and its products became part of the Swisher family of products and brands in 1986. The Helme Tobacco Co. name traces its roots back to the 1880’s and is based in Wheeling, West Virginia.
Swisher sells tobacco and alternative products under several divisions, including Swisher Sweets Cigar Co., Drew Estate, Hempire and Rogue.
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