Tucker Carlson’s nicotine pouch brand ALP is launching three nicotine strengths and in four styles.
The former Fox News host said the nicotine pouch is “made by and for adults who unapologetically love nicotine.”
ALP comes in nicotine strengths of 3, 6 and 9 milligrams and flavors include chilled mint, mountain wintergreen, refreshing chill and tropical fruit.
ALP will be sold, marketed and distributed through ALP Supply Co. LLC, a newly formed 50/50 joint venture between the Tucker Carlson Network and Turning Point Brands.
“There’s no reason consumers should be forced to buy nicotine pouches from soulless, pronoun loving, politicized conglomerates that despise them and their culture,” Carlson said in a statement. “With ALP, they now have an alternative that is delicious and far better than Zyn, which in case you haven’t noticed is as dry as a teabag.”
The Miami-based company said a portion of ALP profits will go to charities that “align with the values of its consumers, such as forest restoration, protecting former K9 servicemembers, and funding trade school scholarships for Americans.”
Carlson had been vocal about being a devoted fan of Zyn. According to a Feb. 18 Wall Street Journal report, the Stamford, Connecticut-based tobacco company said it “has declined requests from Carlson’s representatives to form a partnership with the brand.”
Philip Morris International (PMI), which bought Zyn maker Swedish Match North American in 2022 issued the following statement in September to CSP:
“Philip Morris International and its affiliates do not make political contributions to any presidential campaigns. It's frustrating that Mr. Carlson wants to turn Zyn into a political football to promote his own business venture. Zyn enjoys bipartisan support in Washington, D.C., and around the country because it provides adults who smoke, Republicans and Democrats alike, a better alternative to combustible cigarettes.”
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