Thirty-six percent of c-store patrons said they’d be more likely to purchase prepared foods if a store offered made-to-order options instead of ready-to-eat or prepackaged items, according to Technomic. While 40% of retailers already offer made-to-order options in almost half of their locations, nearly a fourth don’t offer it at all.
One chain channeling made to order is Parker’s in Savannah, Ga. The company specializes in made-to-order fried chicken, macaroni and cheese, potato logs, grits and biscuits at its c-stores. Through its ordering kiosks, customers can customize their own breakfast sandwiches, which may include smoked sausage and chicken tenders.