While healthy eating isn’t new, neither is it going away. Nearly two-thirds of consumers (63%) said they want c-stores to offer more healthy foods, and 46% of these patrons are seeking healthy options more than they were two years ago, according to Technomic. Beyond that, 50% of consumers said they would visit c-stores more often if they offered healthy food and drink options.
“The desire for better-for-you foods is stronger among a young millennial and Gen Z customer base, but general expectations for fresher, cleaner foods are heightening across demographics,” Technomic said.