Top 202 2024

Nouria Energy Expands Growth-Focused Mission

Retailer Profile: Nouria Energy Corp.
Nouria
Photograph courtesy of Nouria Energy

Representing midsized chains with an eye toward regional growth, Nouria Energy Corp., Worcester, Massachusetts, purchased the assets of H.A. Mapes Inc., a distributor of fuel and c-store operator based in Springvale, Maine. The acquisition includes 13 “owned series locations” and nine stores branded Harry’s, as well as other dealer locations.

Nouria ranked at No. 44 in this year’s CSP Top 202 c-store count with 183 locations.

“Through this purchase, we further our commitment to growth and enhancing value for our customers and employees,” said Joe Hamza, COO for Nouria. “By incorporating the Harry’s brand of convenience stores, the [company-operated and] dealer network into our portfolio, we significantly bolster our presence in the Northeast market.”

Nouria has invested heavily in its foodservice programs, offering hand-crafted sandwiches, salads, pizza and craveable desserts. Its determination to upgrade its in-store offer has set it apart from its competition, providing its workforce economic stability while opening the doors to chain expansion.

“We are highly optimistic about Nouria’s future and remain confident in our vision to create a unique value proposition that sets Nouria apart from our competitors,” Hamza said.

“The Mapes family believes that it is our employees and customers who expanded our 87-year-old business,” said Jonathan Mapes, CEO and owner of H.A. Mapes. “Exiting the essential petroleum business, we are comforted knowing staff, customers and the communities we serve will transition favorably into the like-minded organization of Nouria.”

Nouria Founder and CEO Tony El-Nemr welcomed Mapes’ employees to the Nouria family. “[The acquisition] marks the beginning of an exciting journey where our collective talents and expertise will merge to create something truly exceptional for our customers and team members,” he said. “With this purchase, we continue our mission to grow and deliver more value to our customers and employees.”

In a simultaneous move, Nouria Energy has arbitrated the purchase of H.A. Mapes’ transportation business by Brown Bear Co., Springfield, Massachusetts. The sale allowed Nouria to streamline its operations, maintain strategic focus and leverage core competencies to drive long-term growth, the company said.

“We are excited about this opportunity to expand our retail footprint and diversify our dealer network,” El-Nemr said. “While we've had a brief ownership of H.A. Mapes’ Transportation Division, we believe that under the stewardship of Brown Bear Company, the legacy of the brand will continue to flourish.”

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