RaceTrac

In the past several years, RaceTrac has opened more than 100 stores, with aggressive development continuing.

RaceTrac has a consistent history of delivering low prices and fast service, which contributes to the company’s high-volume traffic and profitability.

Most RaceTrac convenience stores feature 20 to 24 fueling positions and a more-than-4,000-square-foot convenience store, featuring more than 4,000 items. In 2012, RaceTrac introduced the RT6K, a new 6,000-square-foot floor plan, which features 360-degree brick walls, 10 Swirl World Yogurt flavors with more than 40 toppings, outdoor and indoor seating and free Wi-Fi. The new-model stores also feature an expanded food, beverage and coffee selection.

RaceTrac stores are open 24 hours a day, 365 days a year.

No. of Stores:	365
Average Store Size:	4,000+ sq. ft.
Rank:	26
Rank Last Year:	29
States of Operation:	Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas, Virginia
Website:	http://www.racetrac.com
Family Business:	Yes

RaceTrac RT6K c-store model outside wide

RaceTrac's RT6K c-store model: a 6,000-square-foot, state-of-the-art store "that reflects our brand personality both inside and out."

RaceTrac RT6K c-store model outside close

RaceTrac RT6K c-store model lighting, frozen yogurt

RaceTrac RT6K c-store model roller grill

RaceTrac RT6K c-store model fresh iced tea

RaceTrac talked with its store associates to identify the pain points of its existing store model and ways to improve the shopper experience.

Just inside the doors, customers get a wide view of the numerous food, tobacco, snack and general merchandise options available to them.

RaceTrac’s 6,000-square-foot 6K model boasts a welcoming and inviting environment, featuring brighter lighting and colorful signage. Swirl World, RaceTrac’s proprietary frozen-yogurt offering, offers 10 flavors and more than 40 toppings, such as fresh fruits and candy.

The expanded coffee bar includes a lineup of six blends of Crazy Good Coffee, freshly brewed 24/7 using 100% Arabica coffee beans. Guests can also add sweeteners, creamers and toppings.

The store’s centralized cashwrap gives employees the opportunity to welcome and greet guests as they peruse the sales floor.

Selections on the roller grill include taquitos, country sausage links and Nathan’s Famous beef hot dogs. The store's fresh-food offering includes a variety of sandwiches, salads and wraps.

New stores include eight varieties (four flavors, each sweetened and unsweetened) of fresh-made iced tea under the Tetley's brand.