Casey's General Stores Inc.

Casey's General Stores targets small towns and rural areas for its convenience stores, now in 17 states. It is the fifth-largest seller of pizza in the United States.

After a quiet 2022, its acquisition activity reignited last year, with the company announcing the purchase of 63 convenience stores from Westborough, Massachusetts-based EG America. Later in 2023, it confirmed the purchase of 11 EZ Go stores from Oklahoma City-based Love's Travel Stops. Overall, Casey's grew by about 200 stores in 2023, based on its updated store count for CSP's Top 202.

The company has been breaking with its own tradition and acquiring more stores in larger deals rather than in single-store deals. In 2021, Casey's acquired Buchanan Energy, owner of Bucky's Convenience Stores, in what the company called its most significant transaction in its history. The transaction included 94 convenience stores and 79 dealer locations, as well as multiple parcels of real estate for future new-store construction.

Darren Rebelez, who became the new CEO in 2019, has vowed to "contemporize" the venerable chain. In 2020, Casey's updated its logo for the first time in 50 years and launched a new loyalty program. Casey's Rewards enrollment surpassed 7 million members in 2024.

In 2023, Casey's introduced its own retail media network (RMN), called Casey's Access, an end-to-end retail media business bringing together convenience customer data and Casey's pizza offering. It will create opportunities for brands to leverage Casey's scale and capabilities through an omnichannel presence with in-store, online and at-the-pump transaction opportunities; onsite owned media, in-store media and offsite paid media providing first-party data; and campaign measurement and analytics to enable ongoing investment optimization.

For benchmarking purposes, store counts are as of Jan. 1, 2024.