CEFCO Convenience Stores

CEFCO Convenience Stores operates in four states: Texas, Mississippi, Alabama and the panhandle of Florida. Its focus has been on reinventing the consumer experience at c-stores through growth of new-to-industry 6,000-square-foot CEFCO Kitchen stores. These stores offer fresh food in a made-to-order format, features digital technology such as order kiosks and digital menu boards and drives significant consumer value through the highly engaged CEFCO Rewards Loyalty program.

Temple, Texas-based CEFCO’s fresh food offering includes its signature fresh, never frozen, double hand-breaded Chicken Cluckers that are fried in-store daily. It offers breakfast biscuit sandwiches, hand-made kolaches (a popular staple in Texas), and its breakfast tacos are the top seller in the morning. The chain’s focus has been on driving quality and freshness of its food and offers proteins such as Texas-style brisket, shredded carnitas, chorizo, grilled steak and grilled chicken.

Their CEFCO Rewards program drives significant engagement with consumers by partnering with popular brands to offer loyalty members exclusive offers and the ability to earn and redeem points for significant discounts off fresh food, merchandise and fuel. In 2023, the company launched its new private-label brand, Y’ALL, featuring premium enhanced water and snacks. The name Y’ALL has the tagline “Giving Back Never Tasted So Good” as proceeds from every sale is donated to The Fikes Foundation, which was established by the CEFCO founder James Fikes and his wife Kim to support youth and first responders in their local communities. Annually, CEFCO raises more than $1 million dollars for The Fikes Foundation, Children’s Miracle Network and The American Heart Association.

For benchmarking purposes, store counts are as of Jan. 1, 2024.