Celebrating its 60th anniversary this year, Love's Travel Stops is one of the nation's leading travel stop networks, with 640 Love's locations in 42 states. Founded in 1964 and headquartered in Oklahoma City, the company remains family-owned and operated and employs more than 40,000 people.

In 2023, Love's opened 33 locations, including the company's first store in Connecticut in July and its milestone 600th location in October in its home state of Oklahoma. The company also opened 40 restaurants and added new fresh food items like breakfast bowls and new fruit and veggie tray, salad and sandwich options.

The company also acquired the EZ GO chain from Carey Johnson Oil Co., Lawton, Oklahoma, in April of last year. The acquisition included six truckstops located on Oklahoma turnpikes, five on the Kansas turnpike and 11 convenience stores in Oklahoma and Nebraska for a total of 22 stores. This year, Love's will add 20 to 25 new locations, update 35 to 40 aging stores and rebuild four stores, officials said. Other changes will include added food and restaurant options and increased service offerings like RV hookups, truck washes and more, the company said.

Six decades ago, Tom Love opened the company's first service station in Watonga, Oklahoma. Today, half of the stores were built more than 10 years ago and need remodeling, the company said. Many of the remodels will involve expanding the stores, adding more room for amenities like showers and for foodservice operations.

After opening its first truck wash in 2023, Love's has plans to double its truck wash network by adding seven new locations in 2024. It's also bringing RV hookups to 44 more locations in 2024, which by the end of the year will bring a total of 1,500 hookups to 98 locations.

Love's branded food and snack items will expand to include new chip flavors, meat sticks, honey buns, powdered donuts and cookies. Its Fresh Kitchen concept is also growing based on customer feedback on offering fresh, healthier and diet-specific options.

When it comes to the forecourt, Trillium Energy Solutions, an affiliate company, plans to add to Love's national electric vehicle (EV) fast-charging network by adding chargers to 29 Love's locations. Love's has received awards to help fund this from the Federal Highway Administration's National Electric Vehicle Infrastructure (NEVI) Formula Program.

For benchmarking purposes, store counts are as of Jan. 1, 2024.

Headquarters:Oklahoma City, Oklahoma
No. of Stores:640
Rank Last Year:14