Powell, Tennessee-based Weigel's maintained its c-store count through 2023, with newer stores featuring the Weigel's Kitchen foodservice concept. The food option offers pizza, panini sandwiches, Mexican specialties and snacks, as well as specialty coffees. The stores also have food-ordering kiosks.
College athletes helps the company promote via social media messaging about in-store offers. The chain updated its loyalty program and app in late 2022, developing enhanced rewards, exclusive discounts and cents-per-gallon deals. It maintains its legacy clubs, offering free milk, pizza and doughnuts with purchase, as well as Weigel's Wednesday, where the chain offers a free item every Wednesday to all registered myWeigel's users. In 2023, Weigel's added a local brand of sausage, Swaggerty's Farm, to its breakfast menu.
What began as a family business selling raw milk in 1931 now includes c-stores, a dairy barn and a bakery all within a 110-mile area of its headquarters. All stores are owner operated.
For benchmarking purposes, store counts are as of Jan. 1, 2024.
| Headquarters: | Powell, Tennessee |
|---|---|
| No. of Stores: | 84 |
| Rank: | 79 |
| Rank Last Year: | 98 |
| Website: | https://weigels.com/ |