Fomento Economico Mexicano S.A.B. de C.V. (FEMSA)

The OXXO convenience-store brand, well known in Latin America, will become more prevalent in U.S. markets now that Fomento Economico Mexicano S.A.B. de C.V. (FEMSA) acquired Delek US Holdings Inc. last year. As part of its strategic growth, FEMSA has begun rebranding the convenience stores it acquired from the Brentwood, Tennessee-based Delek to OXXO.

FEMSA, the Monterrey, Mexico-based beverage bottler and convenience-store retailer, has set its sights on becoming a major player in the United States after its acquisition of 249 Delek locations, officials said. The $385 million deal with Delek established FEMSA in the Southwest United States, primarily in Texas but also in New Mexico and Arkansas. The stores currently operate under the DK and Alon brands. FEMSA began operating the former Delek US stores on Oct. 1.FEMSA owns the world's largest Coke bottler, Coca-Cola Mexico. Its Proximity Americas Division operates the OXXO convenience-store chain and related retail formats in Mexico, Central America and South America, and now in North America. Its Proximity Europe Division operates Valora, its European retail c-store unit.

The company has roughly 24,600 locations in South America, including about 23,000 in Mexico, 550 in Brazil, 550 in Colombia, 200 in Peru and 300 in Chile.

For benchmarking purposes, store counts are as of Jan. 1, 2025.