In 2025, EG America continued investing in foodservice expansion, loyalty and store rebranding. Using its Cumberland Farms moniker, the company has made progress throughout the year, with additional conversions planned for 2026. Last year, the company rebranded 15 Tom Thumb locations to Cumberland Farms in the Florida Panhandle and Gulf Coast, bringing the total converted to 46. The remaining 64 sites are scheduled for completion by the first half of 2027.
The company also opened a flagship next-generation store in Panama City, Florida, advancing its premium site model and supporting its strategy to increase foodservice penetration across the network.
Some changes at the start of 2026 will be reflected on next year's Top 202 update, including EG Group rebranding to Cumberland Farms. Also, in June, Cumberland Farms announced it had closed on its acquisition of more than 50 convenience stores from Coen Markets.
Currently, Cumberland Farms operates 1,464 sites in the United States, including company-operated locations, proprietary fuel sites and food outlets. Inside the stores, foodservice gross profits rose 10%, due in part from U.S. initiatives, such as the rollout of the Krispy Krunchy Chicken brand. The program has moved beyond its pilot phase, with 22 locations currently operating and plans to expand to 150 by the end of 2026. Early stores have delivered "compelling returns" and helped boost fuel and in-store sales at established sites, officials said.
Its SmartRewards loyalty program surpassed 4.7 million members in January 2026, with growth in fuel gallons, daily active users and loyalty transactions.
The chain's parent company, Blackburn, England-based EG Group, was founded in 2001 by Mohsin and Zuber Issa. The brothers grew the business into a leading independent convenience retailer, which has established partnerships with global brands, as well as a focused portfolio of proprietary brands. EG Group currently employs more than 50,000 colleagues working in over 6,600 sites across Australia, Europe, Ireland, the United Kingdom and the United States.
EG America began with an initial acquisition in the United States of Cincinnati-based Kroger Co.'s 762 convenience stores in April 2018. It made several acquisitions in 2019, including 566 locations from Westborough, Massachusetts-based Cumberland Farms.
For benchmarking purposes, store counts are as of Jan. 1, 2026.
| Headquarters: | Westborough, Massachusetts |
|---|---|
| No. of Stores: | 1464 |
| Rank: | 6 |
| Rank Last Year: | 6 |
| Website: | https://www.eg-america.com/ |