United Pacific/Rocket

United Pacific is based in Long Beach, California, and operates 668 gas stations and convenience stores. The stores operate throughout Southern and Northern California, Washington, Oregon, Colorado and Nevada. They offer motor fuel products under the 76, Conoco, Chevron, Shell and United Oil flags.

Last year, the chain introduced a media engagement strategy for its pumps and video displays called "Rocket Engage." In the video, someone knocks on the screen and jumps up and down to get the customer's attention. They tell the customer that in addition to the promotion the ad just offered, they can get another deal by clicking on a button that prints out an extra coupon. United Pacific guides its customers with a retail media journey leading up to and throughout the store.

In 2023, Greenwood Village, Colorado-based Alta Convenience merged with United Pacific to operate a combined 675 sites in 11 states. Prior to the merger, each company was owned by respective joint venture entities between affiliates of New York-based Fortress Investment Group and a subsidiary of Houston-based Phillips 66 Co.

In 2022, the company rolled out its Rocket convenience-store brand to all company-operated sites.

For benchmarking purposes, store counts are as of Jan. 1, 2026.