Top 50 Most Effective Fuel Brands

The most effective fuel brands in convenience retailing
Top 50 Most Effective Fuel Brands

Murphy Express

At 5.65 cents per gallon, the Murphy Express fuel brand has a greater negative price differential than all Fuels 50 brands except for three: Buc-ee’s, QuickChek and Delta Sonic.

Top 50 Most Effective Fuel Brands

Hele

Hele is a fuel brand of Honolulu-based Par Hawaii Inc., one of the largest owners of gas stations and c-stores in the Aloha State.

Spinx convenience stores are 6,000-square-foot sites offering Spinx’s famous fried and baked chicken, as well as healthy fare such as made-to-order yogurt and smoothies, and free bananas.

A newcomer to the Fuels 50 list in 2018, Go Mart, is a quintessential c-store chain operating in Ohio, Virginia and West Virginia.

Kum & Go’s overall differentiation begins with fuel: A redesigned black-and-silver canopy stands over eight multipump dispensers adorned with Kum & Go’s bright trademark red color.

Grand Rapids, Mich.-based Meijer Gas Stations operates under the parent Meijer organization, a major retailer with a large network of supercenter stores, gas stations and convenience stores.

Grocer Giant Eagle introduced the GetGo c-store concept in 2003, and it now has about 200 locations in Indiana, Maryland, Ohio, Pennsylvania and West Virginia.

Luke’s Go Reward$ loyalty program allows customers to earn 3 points per dollar spent at the company’s c-stores.

Gate Petroleum Co., based in Jacksonville, Fla., owns Gate, a chain of convenience stores operating in Florida, Georgia, North Carolina and South Carolina. It also supplies fuel to more than 150 additional sites.

Owned by COPEC of Chile and a new entry to the Fuels 50, MAPCO operates under the banners MAPCO Express, MAPCO Mart, Fast Food and Fuel, Favorite Markets, Delta Express and Discount Food Mart.

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