Top 50 Most Effective Fuel Brands

The most effective fuel brands in convenience retailing
Top 50 Most Effective Fuel Brands

West Texas Gas

West Texas Gas has core businesses in natural-gas distribution operations, and it also owns and operates convenience stores in West Texas under the name Uncle’s.

Top 50 Most Effective Fuel Brands

Speedway

Speedway LLC, Enon, Ohio, is a wholly owned subsidiary of Findlay, Ohio-based Marathon Petroleum Corp. It has gas stations and convenience stores in 22 states. Units are typically freestanding stores on or near busy intersections.

Recently acquired by Laval, Quebec-based Alimentation Couche-Tard, Holiday is a regional c-store and fueling-station chain with a footprint that stretches across the Northern United States, from Michigan to Alaska.

Fastrac Markets offers a fuel-based electronic loyalty program, which offers new members a 20-CPG discount on gasoline for six months after signing up.

In 2017, Canastota, N.Y.-based Nice N Easy Grocery Shoppes became part of San Antonio-based CST Brands, which was subsequently purchased by Canada’s Alimentation Couche-Tard.

A brand under the Atlanta-based RaceTrac Petroleum banner, RaceWay sites are operated independently, while RaceTrac owns the land, building and gas facility. The chain operates convenience stores and fueling sites in 12 Southeast states.

Privately held Family Express is a regional convenience-store leader focused on foodservice and exemplary customer service (what it calls its “living brand”), which helps bring customers to the forecourt and into stores.

Giant rose a dozen places, from 43 to 31, in the Fuels 50 ranking. It also increased its market efficiency, from 1.43 last year to 1.57 this year.

With locations across seven states, CEFCO has an impressive private-label offering of energy drinks, coffee, water, snacks and foodservice, and car washes at many locations.

Motorists can use Rhodes 101 Advantages rewards program, through which every gallon of gasoline purchased nets 10 fuel credits, and 600 fuel credits earn customers $1 off any purchase at a Rhodes 101 store.

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