Top 50 Most Effective Fuel Brands

Royal Farms’ RoFo Rewards program helps drive volumes, awarding points for every gallon purchased or dollar spent inside the store. If members link their rewards account to their checking account, they can earn 10 CPG in fuel savings.

Wawa relies on its entire brand offer, highlighted by an industry-leading foodservice program, to be competitive. Its gasoline price differential in 2017 was 3.11 cents per gallon lower than the competition, an half-a-cent improvement over the previous year, according to OPIS.

Atlanta-based RaceTrac is adding to its fuel offer. In 2016, RaceTrac began adding E15 to the first of more than 100 sites in Florida, Georgia and Texas, and in 2017 became the first retailer to offer the ethanol-gasoline blend in Louisiana.