Top 50 Most Effective Fuel Brands

The most effective fuel brands in convenience retailing
Top 50 Most Effective Fuel Brands

QuickChek

QuickChek Corp., Whitehouse Station, N.J., aims to offer high-quality fuel at competitive prices at its more than 40 sites that sell fuel. It is said to underprice its competition on gasoline, which it considers as more of a “pass-through” product.

Top 50 Most Effective Fuel Brands

CEFCO

Since 2015, CEFCO has branched into the Florida Panhandle, unveiling a 5,500-square-foot prototype fronted by 16 fueling positions with an attractive backlit canopy and LED lighting.

CSP's 2019 Fuels 50, produced in partnership with Oil Price Information Service, shows those brands that are pulling in the most gallons—and winning over customers.

Salt Lake City-based Maverik Inc. describes its 300 convenience stores in 10 Western states as “Adventure’s First Stop,” and it carries a great-outdoors theme from the stores out to the fuel island.

With more than 20 sites in rural outposts of northern Oklahoma, Jiffy Trip prides itself on quality self-branded fuel that anchors the company’s JT Listens program, a customer-service line available for customers to report any issues.

Love’s Travel Stops & Country Stores has nearly 400 travel centers and c-stores in 39 states. Most of its travel stops are situated on east-west interstate highways. Love’s Country Stores is its convenience-store brand.

With 60 fueling stations, Giant ranks No. 43, just below major c-store consolidator Circle K. Giant has a market share of 0.08% but a market efficiency rating of 1.43.

Pilot Flying J became the nation’s largest operator of truckstops and the largest seller of diesel fuel to over-the-road truckers after the merger of Pilot Travel Centers and Flying J in 2010.

PDQ Food Stores operates primarily in and around Milwaukee and Madison, Wis., with all selling privately branded fuel. The chain sells private-label coffee and foodservice that includes limited-service and self-serve options.

Giant Eagle is a supermarket chain that operates primarily in Ohio and Pennsylvania. The Pittsburgh-based company introduced the GetGo c-store concept in 2003, and it now has 218 locations in Indiana, Maryland, Ohio, Pennsylvania and West Virginia.

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