Top 50 Most Effective Fuel Brands

The most effective fuel brands in convenience retailing
Top 50 Most Effective Fuel Brands

Meijer

Grand Rapids, Mich.-based Meijer Gas Stations operates under the parent Meijer organization, a major retailer with a large network of supercenter stores, gas stations and convenience stores.

Top 50 Most Effective Fuel Brands

Fastrac

Fastrac Markets has 47 convenience stores, all in upstate New York. The East Syracuse, N.Y.-based company was founded through a merger of three companies with a heritage in the upstate New York fuel business.

Weigel’s is making hay with foodservice and customer service rather than dirt-cheap gasoline prices. In fact, its fuel price differential is only 0.06 cents per gallon (CPG) less than its average market competition, according to OPIS.

Springfield. Mass.-based Pride Stores is a family-owned and -operated chain of 28 convenience stores in western Massachusetts and Connecticut.

Founded in 1924 by K.C. Irving, Irving Oil is a family-owned and privately held regional energy processing, transporting and marketing company based in New Brunswick, Canada, with U.S. marketing operations in Portsmouth, N.H.

Privately held Family Express is a regional convenience-store leader focused on foodservice and exemplary customer service (what it calls its “living brand”), which helps bring customers to the forecourt and into stores.

QuikTrip Corp. did not add fuel to its c-store offer until 1971, but since then, the Tulsa, Okla.-based chain has become one of the most formidable fuel retailers in the business.

Xtra Mart entices drivers with Deli Joe’s, which offers breakfast sandwiches, fresh deli sandwiches, pizza and rotisserie chicken. It also promotes a reloadable gift card.

RaceTrac Petroleum’s RaceTrac brand hits a few key elements to earn its high volumes, Max McBrayer, chief supply officer for the Atlanta-based chain, told CSP.

Originally founded as an ice-cream parlor in the early 1930s, High’s Dairy is the retail arm of Baltimore-based Carroll Independent Fuel and remains best known for its ice cream and milkshakes.

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