Top 50 Most Effective Fuel Brands

The most effective fuel brands in convenience retailing
Top 50 Most Effective Fuel Brands

Kwik Trip

La Crosse, Wis.-based Kwik Trip Inc. (with both its own Kwik Trip and companion Kwik Star brands) is known for its vertically integrated foodservice and grocery format that includes baked goods, snacks, sandwiches and coffee.

Top 50 Most Effective Fuel Brands


With travel centers and c-stores in 41 states, Love’s Travel Stops & Country Stores is a reliable presence on East-West interstate highways in the United States.

Kwik Star is the sister fuel brand of La Crosse, Wis.-based Kwik Trip Inc., which also runs the Kwik Trip brand of convenience stores and fuel stations.

Rutter’s owns and operates 64 convenience stores, all in Pennsylvania.

West Texas Gas has core businesses in natural-gas distribution operations, and it also owns and operates convenience stores in West Texas under the name Uncle’s.

Speedway LLC, Enon, Ohio, is a wholly owned subsidiary of Findlay, Ohio-based Marathon Petroleum Corp. It has gas stations and convenience stores in 22 states. Units are typically freestanding stores on or near busy intersections.

Recently acquired by Laval, Quebec-based Alimentation Couche-Tard, Holiday is a regional c-store and fueling-station chain with a footprint that stretches across the Northern United States, from Michigan to Alaska.

Fastrac Markets offers a fuel-based electronic loyalty program, which offers new members a 20-CPG discount on gasoline for six months after signing up.

In 2017, Canastota, N.Y.-based Nice N Easy Grocery Shoppes became part of San Antonio-based CST Brands, which was subsequently purchased by Canada’s Alimentation Couche-Tard.

A brand under the Atlanta-based RaceTrac Petroleum banner, RaceWay sites are operated independently, while RaceTrac owns the land, building and gas facility. The chain operates convenience stores and fueling sites in 12 Southeast states.

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