What C-Store Foodservice Customers Really Need

What C-Store Foodservice Customers Really Need

Lunch Trends

Better-for-you needs move to 18% during the lunch daypart. The need for comfort rises to 17% vs. 12.5% for the overall average, and the need for convenience sits at 30.8% vs. 35.4% for the total-day a...

What C-Store Foodservice Customers Really Need

How Retailers Are Delivering …

It’s one thing to have a consumer perceive a chain as a good destination to satisfy a need, but they still must deliver on that need. So how did the c-stores tracked by Technomic’s Consumer Brand Metr...

Consumers’ need for convenient foodservice options came in as the most important need state, with 35.4% of consumers reporting that the need for speed and ease were the top reasons for visiting a c-st...

A little more than 12% of consumers said comfort attributes were the reason for their c-store foodservice decision—compared to craveability and convenience at nearly twice that score. Within the comfo...

QSRs have the upper hand over c-stores in terms of craveability, with 41.5% of respondents reporting that the need to satisfy a craving drove them to visit a QSR chain. Compare that to 30.3% for the 2...

The dining experience is more important to consumers when deciding to make a QSR visit, with 10.9% reporting such attributes drove their decision-making process. Compare that to c-stores at 6.4%. B...

The need for comfort and ease becomes more important for c-store consumers during dinnertime. Nearly 19% of respondents reported that the need to either keep it simple and enjoyable or to unwind drove...

In contrast to those satisfied better-for-you seekers, just 26% of those that indicate their primary need state was “need it now” rated their visit as excellent. What’s the takeaway? Perhaps that “...

Craveability came out as the second most important need-state category. Thirty percent of consumers said the need to satisfy a craving was the reason for visiting a c-store chain on a particular occas...

The lowest priority for c-store foodservice shoppers when making a visit decision is the dining experience, with 6.4% of respondents reporting that either the need to connect with others or the need f...

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