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What C-Store Foodservice Customers Really Need

What C-Store Foodservice Customers Really Need

… and How They’re Falling Short

In contrast to those satisfied better-for-you seekers, just 26% of those that indicate their primary need state was “need it now” rated their visit as excellent. What’s the takeaway? Perhaps that “...

What C-Store Foodservice Customers Really Need

How Retailers Are Delivering …

It’s one thing to have a consumer perceive a chain as a good destination to satisfy a need, but they still must deliver on that need. So how did the c-stores tracked by Technomic’s Consumer Brand Metr...

It’s the snacking dayparts where consumers’ need states really change. While morning snacking was relatively high on better-for-you needs, the need for healthier options during afternoon and late-nigh...

The need for comfort and ease becomes more important for c-store consumers during dinnertime. Nearly 19% of respondents reported that the need to either keep it simple and enjoyable or to unwind drove...

Better-for-you needs move to 18% during the lunch daypart. The need for comfort rises to 17% vs. 12.5% for the overall average, and the need for convenience sits at 30.8% vs. 35.4% for the total-day a...

Interesting things happen when consumer need states are broken out by daypart. During breakfast, the need for better-for-you meal options at c-stores jumps to 22.8% vs. 15.4% overall. On the other han...

The dining experience is more important to consumers when deciding to make a QSR visit, with 10.9% reporting such attributes drove their decision-making process. Compare that to c-stores at 6.4%. B...

When it comes to comfort attributes, 16.6% of respondents reported that such needs drove them to a QSR for a foodservice visit. Compare that to c-stores at 12.5%. Among comfort attributes, one stood o...

QSRs were aligned with c-stores in terms of consumers’ need for health when making a visit. Fifteen percent of respondents said the need for either healthy foods or real and wholesome ingredients drov...

QSRs have the upper hand over c-stores in terms of craveability, with 41.5% of respondents reporting that the need to satisfy a craving drove them to visit a QSR chain. Compare that to 30.3% for the 2...

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