What C-Store Foodservice Customers Really Need

By Abbie Westra High-quality, trend-driven food and beverages are table stakes for any good c-store foodservice menu. But why do customers walk through the door in the first place? And what chains ...

Need it Healthy

Surprisingly, the need for better-for-you foodservice items was the third most important need-state category for c-store foodservice consumers—ahead of comfort and experience. A little more than 15% o...

What C-Store Foodservice Customers Really Need

QSRs on Convenience

Jun. 07, 2018

While 35.4% of respondents said convenience drove their decision to visit a c-store chain for foodservice, just 16% said the same of their visits to leading quick-service restaurant (QSR) chains. This...

What C-Store Foodservice Customers Really Need

QSRs on Comfort

Jun. 07, 2018

When it comes to comfort attributes, 16.6% of respondents reported that such needs drove them to a QSR for a foodservice visit. Compare that to c-stores at 12.5%. Among comfort attributes, one stood o...

What C-Store Foodservice Customers Really Need

Lunch Trends

Jun. 07, 2018

Better-for-you needs move to 18% during the lunch daypart. The need for comfort rises to 17% vs. 12.5% for the overall average, and the need for convenience sits at 30.8% vs. 35.4% for the total-day a...

What C-Store Foodservice Customers Really Need

How Retailers Are Delivering …

Jun. 07, 2018

It’s one thing to have a consumer perceive a chain as a good destination to satisfy a need, but they still must deliver on that need. So how did the c-stores tracked by Technomic’s Consumer Brand Metr...

What C-Store Foodservice Customers Really Need

Need it Convenient

Jun. 07, 2018

Consumers’ need for convenient foodservice options came in as the most important need state, with 35.4% of consumers reporting that the need for speed and ease were the top reasons for visiting a c-st...

What C-Store Foodservice Customers Really Need

Need it Comforting

Jun. 07, 2018

A little more than 12% of consumers said comfort attributes were the reason for their c-store foodservice decision—compared to craveability and convenience at nearly twice that score. Within the comfo...

What C-Store Foodservice Customers Really Need

QSRs on Craveability

Jun. 07, 2018

QSRs have the upper hand over c-stores in terms of craveability, with 41.5% of respondents reporting that the need to satisfy a craving drove them to visit a QSR chain. Compare that to 30.3% for the 2...

What C-Store Foodservice Customers Really Need

QSRs on Experience

Jun. 07, 2018

The dining experience is more important to consumers when deciding to make a QSR visit, with 10.9% reporting such attributes drove their decision-making process. Compare that to c-stores at 6.4%. B...

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What C-Store Foodservice Customers Really Need