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What C-Store Foodservice Customers Really Need

What C-Store Foodservice Customers Really Need

Lunch Trends

 Jun. 07, 2018

Better-for-you needs move to 18% during the lunch daypart. The need for comfort rises to 17% vs. 12.5% for the overall average, and the need for convenience sits at 30.8% vs. 35.4% for the total-day a...

What C-Store Foodservice Customers Really Need

How Retailers Are Delivering …

 Jun. 07, 2018

It’s one thing to have a consumer perceive a chain as a good destination to satisfy a need, but they still must deliver on that need. So how did the c-stores tracked by Technomic’s Consumer Brand Metr...

What C-Store Foodservice Customers Really Need

Need it Convenient

Jun. 07, 2018

Consumers’ need for convenient foodservice options came in as the most important need state, with 35.4% of consumers reporting that the need for speed and ease were the top reasons for visiting a c-st...

What C-Store Foodservice Customers Really Need

Need it Comforting

Jun. 07, 2018

A little more than 12% of consumers said comfort attributes were the reason for their c-store foodservice decision—compared to craveability and convenience at nearly twice that score. Within the comfo...

What C-Store Foodservice Customers Really Need

QSRs on Craveability

Jun. 07, 2018

QSRs have the upper hand over c-stores in terms of craveability, with 41.5% of respondents reporting that the need to satisfy a craving drove them to visit a QSR chain. Compare that to 30.3% for the 2...

What C-Store Foodservice Customers Really Need

QSRs on Experience

Jun. 07, 2018

The dining experience is more important to consumers when deciding to make a QSR visit, with 10.9% reporting such attributes drove their decision-making process. Compare that to c-stores at 6.4%. B...

What C-Store Foodservice Customers Really Need

Dinner Trends

Jun. 07, 2018

The need for comfort and ease becomes more important for c-store consumers during dinnertime. Nearly 19% of respondents reported that the need to either keep it simple and enjoyable or to unwind drove...

What C-Store Foodservice Customers Really Need

… and How They’re Falling Short

Jun. 07, 2018

In contrast to those satisfied better-for-you seekers, just 26% of those that indicate their primary need state was “need it now” rated their visit as excellent. What’s the takeaway? Perhaps that “...

What C-Store Foodservice Customers Really Need

Need it Craveable

Jun. 07, 2018

Craveability came out as the second most important need-state category. Thirty percent of consumers said the need to satisfy a craving was the reason for visiting a c-store chain on a particular occas...

What C-Store Foodservice Customers Really Need

Need an Experience

Jun. 07, 2018

The lowest priority for c-store foodservice shoppers when making a visit decision is the dining experience, with 6.4% of respondents reporting that either the need to connect with others or the need f...

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