It’s one thing to have a consumer perceive a chain as a good destination to satisfy a need, but they still must deliver on that need. So how did the c-stores tracked by Technomic’s Consumer Brand Metrics deliver on guest needs?
Among consumers who said they “need it healthy,” 63% reported excellent overall visit satisfaction. It was the highest rating based on a single attribute. Overall, c-stores scored highest in their ability to deliver on better-for-you needs, be it healthy items or real and wholesome ingredients.
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