By Abbie Westra
High-quality, trend-driven food and beverages are table stakes for any good c-store foodservice menu. But why do customers walk through the door in the first place? And what chains are delivering on those need states?
By analyzing data from Technomic’s Consumer Brand Metrics, CSP set out to identify why consumers visit c-stores for foodservice, how that compares to restaurants, and how individual chains fare in the battle for ultimate need-state satisfaction.