What C-Store Foodservice Customers Really Need

What C-Store Foodservice Customers Really Need

Need it Comforting

A little more than 12% of consumers said comfort attributes were the reason for their c-store foodservice decision—compared to craveability and convenience at nearly twice that score. Within the comfo...

What C-Store Foodservice Customers Really Need

QSRs on Craveability

QSRs have the upper hand over c-stores in terms of craveability, with 41.5% of respondents reporting that the need to satisfy a craving drove them to visit a QSR chain. Compare that to 30.3% for the 2...

The dining experience is more important to consumers when deciding to make a QSR visit, with 10.9% reporting such attributes drove their decision-making process. Compare that to c-stores at 6.4%. B...

The need for comfort and ease becomes more important for c-store consumers during dinnertime. Nearly 19% of respondents reported that the need to either keep it simple and enjoyable or to unwind drove...

In contrast to those satisfied better-for-you seekers, just 26% of those that indicate their primary need state was “need it now” rated their visit as excellent. What’s the takeaway? Perhaps that “...

Craveability came out as the second most important need-state category. Thirty percent of consumers said the need to satisfy a craving was the reason for visiting a c-store chain on a particular occas...

The lowest priority for c-store foodservice shoppers when making a visit decision is the dining experience, with 6.4% of respondents reporting that either the need to connect with others or the need f...

QSRs were aligned with c-stores in terms of consumers’ need for health when making a visit. Fifteen percent of respondents said the need for either healthy foods or real and wholesome ingredients drov...

Interesting things happen when consumer need states are broken out by daypart. During breakfast, the need for better-for-you meal options at c-stores jumps to 22.8% vs. 15.4% overall. On the other han...

It’s the snacking dayparts where consumers’ need states really change. While morning snacking was relatively high on better-for-you needs, the need for healthier options during afternoon and late-nigh...

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