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What C-Store Foodservice Customers Really Need

What C-Store Foodservice Customers Really Need

Need it Craveable

Jun. 07, 2018

Craveability came out as the second most important need-state category. Thirty percent of consumers said the need to satisfy a craving was the reason for visiting a c-store chain on a particular occas...

What C-Store Foodservice Customers Really Need

Need an Experience

 Jun. 07, 2018

The lowest priority for c-store foodservice shoppers when making a visit decision is the dining experience, with 6.4% of respondents reporting that either the need to connect with others or the need f...

What C-Store Foodservice Customers Really Need

QSRs on Health

Jun. 07, 2018

QSRs were aligned with c-stores in terms of consumers’ need for health when making a visit. Fifteen percent of respondents said the need for either healthy foods or real and wholesome ingredients drov...

What C-Store Foodservice Customers Really Need

Breakfast Trends

Jun. 07, 2018

Interesting things happen when consumer need states are broken out by daypart. During breakfast, the need for better-for-you meal options at c-stores jumps to 22.8% vs. 15.4% overall. On the other han...

What C-Store Foodservice Customers Really Need

Snack Trends

Jun. 07, 2018

It’s the snacking dayparts where consumers’ need states really change. While morning snacking was relatively high on better-for-you needs, the need for healthier options during afternoon and late-nigh...

What C-Store Foodservice Customers Really Need

What C-Store Foodservice Customers Really Need

Jun. 07, 2018

By Abbie Westra High-quality, trend-driven food and beverages are table stakes for any good c-store foodservice menu. But why do customers walk through the door in the first place? And what chains ...

What C-Store Foodservice Customers Really Need

Need it Healthy

Jun. 07, 2018

Surprisingly, the need for better-for-you foodservice items was the third most important need-state category for c-store foodservice consumers—ahead of comfort and experience. A little more than 15% o...

What C-Store Foodservice Customers Really Need

QSRs on Convenience

Jun. 07, 2018

While 35.4% of respondents said convenience drove their decision to visit a c-store chain for foodservice, just 16% said the same of their visits to leading quick-service restaurant (QSR) chains. This...

What C-Store Foodservice Customers Really Need

QSRs on Comfort

Jun. 07, 2018

When it comes to comfort attributes, 16.6% of respondents reported that such needs drove them to a QSR for a foodservice visit. Compare that to c-stores at 12.5%. Among comfort attributes, one stood o...

What C-Store Foodservice Customers Really Need

Lunch Trends

Jun. 07, 2018

Better-for-you needs move to 18% during the lunch daypart. The need for comfort rises to 17% vs. 12.5% for the overall average, and the need for convenience sits at 30.8% vs. 35.4% for the total-day a...

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