Kwik Trip’s coffee program—Karuba Cafe—consists of drip coffee in six flavors: house, dark roast, Columbian, hazelnut, decaf and a rotating LTO. This summer an LTO was Raspberry Lava Cake and this fall it transitions to Pumpkin Spice.
The La Crosse, Wis.-based retailer’s program also includes a Karuba Gold premium brand featuring lattes made with a special machine, where customers prepare their own drinks. The most popular drinks, says retail food director Paul Servais, “are anything chocolate.” There are also hot water dispensers for many varieties of tea and powdered cappuccino. The latter comes in six to 12 flavors in each store.