Thorntons’ coffee program is primarily self-branded with a variety of coffee blends, cappuccinos and iced coffees. Drip options include Special Reserve House (medium roast), Italian Dark Roast, Sunrise Breakfast Blend (light roast), Smooth Decaf and a limited time offer, Jamaican Blue Mountain. Cappuccinos feature Reese’s, Heath and Cinnabon flavors.
Thornton’s recently added—and continues to expand—a bean-to-cup program to deliver fresh brewed coffee on demand.
The chain’s most popular coffee is the Breakfast Blend, and French Vanilla cappuccino remains the most popular cappuccino flavor outside of the seasonal favorite Pumpkin Spice.
The Louisville, Ky.-based retailer prides itself on variety, offering more than half a dozen creamers and a variety of sweeteners and toppings to choose from. According to the company, “Customization is key as guests build their Instagram-worthy creations.”
Through its Refreshing Rewards App, Thorntons hosts an annual Free Coffee for a Year sweepstakes. As part of the FREEquency program, Refreshing Rewards guests get their 10th cup free after buying nine through the Any Cup Club.