cold vault

Beverages

2 Hard Seltzer Brands Entering Tequila Territory

White Claw debuts 4 flavors, while truly takes regional offering national

Beverages

7-Eleven Names Celsius Supplier of the Year in Nonalcohol

Award from convenience-store chain recognizes best-in-class partners

Sweetened sparkling water has 6 flavors that include Cherry Lemonade, Pineapple Tangerine and Triple Berry

Unit sales flat overall as convenience-store retailers manage through consumer trends

Four varietals of the single-serve wine offered in 115 convenience stores in Las Vegas area

Sales data shows consumer favorites, rising players in this top-performing category; at 33% share, whiskey was largest liquor subcategory

4 flavors include Dragon Fruit Mango and new Watermelon

Flavors inspired by the original Starburst candies

Package options for beverage featuring raspberry taste include sleek can

Products include Beast Unleashed and Nasty Beast Hard Tea; change will leverage parent company’s brand equity

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