cold vault

Beverages

Absolut Vodka & Sprite Ready-to-Drink Cocktails Launch in Europe

Traditionally nonalcohol brands in the U.S. also grow alcohol innovations

Beverages

Retailers Share Beverage Insights on Sales, Demand, Promotions

Survey shows c-stores expect 4.4% category growth in 2024

Purchase from 100 Thieves continues company’s aggressive growth strategy

Alternative beverage developed as a tart and zesty option comes in 4 flavors

Some categories building on strong momentum from prior years, others making a resurgence after lagging sales

Trio of flavors part of Coke’s ‘deliberate and disciplined experimentation in alcohol in the United States’

No shortage in limited-time offers, flavor innovation, energy choices

4 new offerings, made with organic ingredients and no added refined sugar, include immunity and revive options

And how it can boost the image of a convenience store

Category is constantly evolving, due in part to consumer needs and habits

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