mobile

Technology/Services

McDonald's Targets Millennial Consumers with Technology

New “McD” mobile app aimed at younger demographic

Technology/Services

New Phillips 66 App Targets Fuel Customers

Allows marketers, retailers to view fuel-pricing information while mobile

Mobile-commerce platform now represents more than 100,000 retail sites

Deal enhances cash-payment acceptance options at 7-Eleven, ACE Cash Express

An app is good, but don’t rule out mobile, web searches

Works with OpenStore by GasBuddy to improve social-media presence

Survey highlights greater demand for mobile and more

Offers enhanced experience for Convenience Retailing University

Accepted at merchant locations nationwide that accept contactless payments

Participants in retailer-organized platform MCX elaborate on concept, goals

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