seasonal

Snacks & Candy

Forrest E. Mars Jr. Dies at 84

Helped grow 'small' candy company into global corporation

Technology/Services

Greeting Card Kiosk Firm Inks C-Store Deal

Five-location deal illustrates how retailers can eliminate card aisle

NCSA honors confectionery category's best and brightest

Candy maker sees 'unprecedented' growth in nonchocolate category this Easter

Any way they like them, consumers will shell out more for Easter candy, says NCA

NRF expects Easter spending to set 13-year survey high

St. Patrick's Day spending: low on gifts, high on food, beverages

Millennials plan to outspend older American on Valentine’s Day

Many will even buy it for themselves

But is merchandising seasonal-candy early a risky practice? Do you risk driving holiday-weary consumers away? As with most things retail, the answer’s in the numbers.

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