Spiked Flavored Wine Cocktails Coming Soon From Minute Maid

Trio of flavors part of Coke’s ‘deliberate and disciplined experimentation in alcohol in the United States’
Minute Maid Spiked Flavored Wine Cocktails
Photograph courtesy of Red Tree Beverages

Red Tree Beverages is releasing three Minute Maid Spiked Flavored Wine Cocktails in the spring.

The ready-to-serve wine cocktails further “The Coca-Cola Co.’s deliberate and disciplined experimentation in alcohol in the United States,” Red Tree Beverages, a firewalled subsidiary of Atlanta-based Coca-Cola Co., said.

Each of the three flavors, Lime Margarita, Strawberry Daiquiri and Pina Colada, is 13.9% ABV and comes in a 1.5-liter multi-serve bottle.

“Minute Maid Spiked is an innovation born from the insight that a large percentage of legal-drinking-age consumers are regularly mixing Minute Maid and other non-alcohol juices and juice drinks with alcohol, making the new wine-based offering a no-brainer for those looking for a refreshing, convenient take on popular cocktails,” Red Tree Beverages said.

The new Minute Maid Spiked brand will take “the fussiness out of making popular cocktails through the new wine-based cocktail that’s ready-to-serve with the quality you’d expect from the Minute Maid brand,” the company said.

In late 2022, Coca-Cola created a federally permitted subsidiary, Red Tree Beverages, to develop and manage its alcohol beverage business.

The division is “firewalled” from the Atlanta-based company’s non-alcohol business “to appease regulators who may have concerns over slotting fees, non-alcohol beverage incentives to retailers, category management and other blurring of the regulatory lines,” according to a report by beverage industry resource ProBrewer.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A


Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say


More from our partners