“I've been in the convenience-store business my whole life,” said Gigi Rogers, an interior designer and owner of Rogers Market.
“My father started ATCO," she continued. "Every member of my family worked for him in one way or another. My job was always the same. I would go into a failing station, do a complete overhaul from both a design and operational standpoint, and poof: The station would start doing well.
“I had a knack for this type of thing. Regardless, I moved away to pursue my own career as an interior designer in Los Angeles, but after my father's passing, I decided to come back and run the family business. The first thing I noticed was that nothing had changed. It was time for a transformation.”
She decided to take a different approach in the rebranding of her new stores.