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Consumer Trends

Exclusive research: How are consumers changing the c-store retail experience?
Consumer Trends

Foodservice Consumer Opening 2017

 By Aimee Harvey on Oct. 20, 2017

The everyday c-store customer has a new demographic makeup, with evolving wants and needs. Revolutionizing retail foodservice starts with understanding this new consumer, how their preferences are sha...

Consumer Trends

Higher income

 Oct. 19, 2017

Heavy users reflect a wider range of income levels than expected: Sixty-six percent of survey respondents in the income bracket of $100,000 or more say they visit c-stores at least once a week—n...

Consumer Trends

Beverage quality

Oct. 19, 2017

When Technomic polled consumers on their perceptions of convenience stores vs. quick-service restaurants (QSRs), the result was a mixed bag. C-stores won on coffee quality: Forty-six percent of retail...

Consumer Trends

Cleanliness

Oct. 19, 2017

Creating a lure that not only gets customers in the door but also keeps them coming back means keying into what they expect from a c-store foodservice experience, and understanding what drives their d...

Consumer Trends

Convenient location

Oct. 19, 2017

Sixty-seven percent say a convenient location—near home or work—guides their decision of where to purchase a c-store meal.Source: Technomic Q3 2016 C-Store MarketBrief; Consumer Brand Metr...

Consumer Trends

Technology perks

Oct. 19, 2017

Fifty-one percent would use a c-store’s mobile app to order food if such technology were available at more stores.Source: Technomic Q1 2017 C-Store MarketBrief; Consumer Brand Metrics

Consumer Trends

Multicultural

Oct. 19, 2017

Seventy-one percent of Hispanic consumers and 70% of black/African-American consumers visit at least once a week, along with Caucasian (63%), mixed-race (61%) and Asian customers (45%).Source: Technom...

Consumer Trends

Functional Eaters

Oct. 19, 2017

Technomic’s research of foodservice consumers has led to the creation of seven Eater Archetypes, defined by behaviors, purchase patterns and demographics. One of the consumer groups most likely ...

Consumer Trends

Speed of visit

Oct. 19, 2017

Retail brands edged out quick-service brands just slightly when it comes to speed of service: Fifty-three percent of c-stores customers rated retail brands as very good, compared to 52% of QSR custome...

Consumer Trends

Premium ingredients

Oct. 19, 2017

Eighty-six percent say the availability of premium ingredients factors highly into their decision to purchase c-store foodservice.At Sheetz, menu items are made to order using a variety of premium ing...

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