HALTOM CITY, Texas — A Chester’s Chicken recently opened in a Fuel City in Haltom City outside Fort Worth, Texas.
“We’re excited to partner with the superior fried chicken experts at Chester’s Chicken,” said Joseph Bickham, president of Dallas-based Fuel City. “Fusing high-quality food with fast, friendly service is what Fuel City does best. We see Chester’s as a strategic partner.”
Chester himself was out in front of the station on opening day.
The fresh fried chicken concept, with 1,200 locations around the country, also sells honey butter biscuits, savory sides, dipping sauces and desserts in convenience stores, supermarkets, truckstops and fuel stations. The roadside fried chicken chain has developed a fan base of truckers, road trippers and even a James Beard Award-winning chef who crave the marinated chicken that’s double breaded using an old family recipe, the company said.
Chester’s has close to 70 locations throughout Texas and sees big growth potential in the Dallas-Fort Worth area, said the company, which has opened more than 60 stores nationwide so far this year.
“Texas has an extra big appetite for fried chicken, and we’re excited to bring the juiciest, crunchiest chicken on the planet back to Fort Worth,” said William Culpepper, vice president of marketing for Birmingham, Ala.-based Chester’s Chicken. “Fuel City is the perfect partner to help us relaunch into this market. We’re all about having fun, and they create a fun experience for all who stop in. Customers won’t just find the best tacos in Texas at the Fuel City in Haltom City, but now the best fried chicken too.”
Chester’s frequently introduces limited-time offerings, recently launching the Honey Stung Chicken Sandwich and Honey Stung Chicken Bites nationwide on its summer menu. They are available through Labor Day and feature Chester’s marinated, double-breaded and fried fresh chicken “sauced and tossed” in Frank’s RedHot Stingin’ Honey Garlic Sauce for a spicy, garlicy blend of sweet and heat.
The menu includes bone-in chicken, tenders, bites, sandwiches and potato wedges as well as breakfast, homestyle sides, dipping sauces and desserts.
Fuel City is a family-owned and -operated business founded in 1995 by John Benda. There are seven locations, the first of which opened near downtown Dallas. Son-in-law Joseph Bickham now runs the company.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.