Foodservice

GetGo Teams With Former Pittsburgh Steeler on LTO Burger

2-time Super Bowl champ Brett Keisel’s creation ‘is everything I’ve ever wanted in a burger’
Former Pittsburgh Steeler Brett Keisel with the Sweet Heat Burger he created for GetGo
Photograph courtesy of GetGo

PITTSBURGH — GetGo Café + Market hopes customers will snap up its latest burger, which was created by former Pittsburgh Steeler defense end Brett Keisel.

The Sweet Heat Burger joins GetGo’s other signature burger offerings and is available at all participating GetGo Café + Market locations for a limited time.

“The Sweet Heat Burger is everything I’ve ever wanted in a burger,” said Keisel, who retired in 2014 after 12 years and two Super Bowl championships with the Steelers. “I wanted to work with GetGo because I believe in their burgers and their approach to making fresh food. The GetGo team brought my burger to life, and it tastes great. It really is amazing.”

Keisel’s Sweet Heat Burger is a quarter-pound hamburger patty topped with pickled banana peppers, pickled jalapenos, onions, bacon and pepper jack cheese—all sandwiched in a King’s Hawaiian Sweet Pretzel Bun. The burger’s secret is “sweet heat sauce,” a sweet-and-tangy banana pepper sauce, said GetGo, the convenience-store division of the Pittsburgh-based Giant Eagle supermarket chain.

“This is a burger that truly has something for everyone,” said Farley Kaiser, GetGo’s director of culinary and innovation. “It has just enough spice without being too much for those who don’t typically like spicy foods, and its tangy flavor profile is a perfect complement to the burger patty.”

Keisel worked with GetGo’s chefs in finding the right ingredients to bring the Sweet Heat Burger to life. “After taking his first bite of his new burger in our test kitchen, I remember Brett shouted, ‘Now that’s some sweet heat!’ and that’s where we got the burger’s name,” Kaiser said.

The burger joins GetGo’s four other signature burgers available at all Café + Market locations:

  • All-American burger
  • Mushroom Bacon Swiss burger
  • Triple Double burger
  • Bacon Cheddar burger

As is true with all GetGo’s made-to-order menu items, each of these burgers can be customized. “Our signature burgers are just a template, and our frequent guests know that one of the unique benefits of a GetGo burger is the license to experiment with any of our fresh ingredients,” Kaiser said.

Pittsburgh-based GetGo operates 274 c-stores in western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners