DGX: A Look at Dollar General’s New ‘C-Store’

NASHVILLE -- Dollar General Corp. held a grand opening for its first new, small-format DGX store in Nashville on Jan. 20.

Dollar General will open a second DGX, small-footprint stores that feature soda fountains, a coffee station and grab-and-go sandwiches, in Raleigh, N.C., it said.

The Goodlettsville, Tenn.-based company operates more than 13,200 discount stores in 43 states.

Click through to take a look at this new “convenience store” …

The new DGX store format provides urban shoppers with a focused selection of consumable items and instant-consumption options in a compact format, the company said.

With 3,400 square feet of sales area, DGX offers customers items geared toward instant consumption, including a soda fountain, coffee station and grab-and-go sandwiches. Additional items include a limited assortment of grocery offerings, pet supplies, candies and snacks, paper products, home cleaning supplies, an expanded health and beauty section and items not typically found in “quick-trip” stores, including an “edited” assortment of home decor, electronics and seasonal offerings, said Dollar General.

The store also offers a checkout lane that the company said is geared toward a high-volume, smaller-basket-size store with the goal of providing a quick and easy checkout for customers.

“We are excited about our new smaller store concept and the opportunity to serve busy city dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format,” said Todd Vasos, Dollar General’s CEO. “The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”