Snacks & Candy

Breyers Launches ‘2in1’ Ice-Cream Tubs

New product arrives in 4 flavor mashups

ENGLEWOOD CLIFFS, N.J. -- Ice-cream manufacturer Breyers has launched its new 2in1 ice cream tubs, which are now available at retailers nationwide for a suggested retail price of $3.99 to $5.49.

The 48-ounce 2in1 tubs come in four varieties: Oreo & Chips Ahoy, Reese’s & Reese’s Pieces, Snickers & M&M’s and Heath & Waffle Cone.

"We know every sweet tooth is different and choosing is hard, so we wanted to give our fans the best of both worlds—two favorite treats in one," said Russel Lilly, marketing director of Breyers. "We're excited to team up with these favorite candy and cookie brands. It's a dessert that's fun and everyone can agree on."

And the 2in1 tubs aren’t Breyers’ only summer initiatives. The brand will launch updated packaging and various twists on current flavors, including Oreo Cookies & Cream, Reese’s Peanut Butter Cups, Reese’s Chocolate, Snickers Bar, Heath English Toffee and Waffle Cone with Chocolatey Chips, the company said. CSP Daily News will report more innovation on those fronts as information becomes available.

Founded in 1866, Breyers is owned by consumer-packaged goods company Unilever. Englewood Cliffs, N.J.-based Unilever distributes beauty and personal care, home care and foods and beverage products in more than 190 countries.

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