BETHLEHEM, Pa. — Several new Peeps products are on the way this Easter season.
The Peeps product lineup is expanding to include new items such as marshmallow candies in Easter baskets. Peeps are one of Bethlehem, Pa.-based Just Born Quality Confections’ brands, which also include Mike and Ike, Hot Tamales and Goldenberg’s Peanut Chews.
Here are some highlights of new products and partnerships involving Peeps …
Peeps and International Delight are teaming up to offer flavored creamer singles at convenience-store coffee stations this spring. The standard creamer bottle with the Peeps sweet marshmallow flavor will also be available nationwide in the dairy aisle.
Peeps has teamed up with Kellogg’s for a second year to offer its marshmallow-flavored cereal. The cereal includes chick- and bunny-shaped marshmallows and is marshmallow-flavored.
New Peep flavors that will launch nationally this year include Peeps Chocolate Pudding Flavored Marshmallow Bunnies and Peeps Root Beer Float Flavored Marshmallow Chicks.
Peeps is also partnering with retailers to launch exclusive products, including Peeps Froot Loops Flavored Pop, available at Walmart and Target; Peeps Hot Tamales Fierce Cinnamon Flavored Marshmallow Chicks, available at the Kroger family of stores; Peeps Delights Raspberry Flavored Marshmallow Chicks Dipped in Creme Flavored Fudge, available at Target; and Peeps Individually Wrapped Marshmallow Chicks for Egg Hunt, available at Walmart.
And according to an Instagram post, Irving, Texas-based 7-Eleven is expected to roll out a Peeps Slurpee frozen beverage limited-time offer this spring.
Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.
CSP’s Top 202 details the largest chains in the convenience-store industry and the biggest M&A stories of the past year. Welcome to a deep dive into the c-store landscape.
Category sales performance in Beverages, Candy, General Merchandise, Packaged Food/Foodservice and Snacks.
The industry’s largest distributors by sales volume
Corporate retail news affecting the convenience-store industry
The latest information on products and trends in the convenience-store and foodservice industries.
Peek inside new convenience stores to uncover the best in retail store design across North America.