OK, this was an April Fool’s Day prank—and a good one at that. This promotion from Hunt Brothers Pizza was called “Hook, Line & Winner” and it involved a “delicious” looking pizza called ReelFish Pizza and Tartar Dipping Sauce. It featured fresh-caught bass, kale and lemon drizzle on a sea-salt crust. This LTO program was said to offer a chance to win prizes from some of the top brands in the fishing industry, but may have really been a way for the company’s retail partners to get a good laugh.