MIRAMAR, Fla. -- U-Glove, which keeps drivers clean when they fill up at the gas pump with their zero-contact preventative gloves, has partnered with AllOver Media to grow its network of more than 1,000 locations.
AllOver Media is a leader in convenience-store advertising, offering relationships with 30,000 gas stations and c-stores. Founded in 2002, the Minneapolis-based company is a major alternative, out-of-home advertising platform. Its core products include gas-station advertising, truckside advertising, indoor advertising, door hangers and cash jackets. Clients can create national, regional or local media solutions, based on their needs. AllOver Media helps advertisers promote their services in high-traffic areas.
The new alliance allows U-Glove to harness the power of AllOver Media’s established partnerships with advertisers and fuel partners. At the same time, it creates more opportunities for advertisers, especially health-conscious brands, to be highlighted.
Last year, drivers used 7.4 million U-Gloves to protect their hands from harmful bacteria at the gas pump, the company said.
“We’re very excited to partner with AllOver Media. This partnership will reinforce our current network of both advertising and fuel partners, and ultimately keep more consumers safe and clean,” said Antonio Lyon, founder and CEO of U-Glove, Miramar, Fla. “We’re looking forward to growing, reaching more locations across the United States and strengthening in the year ahead.”
“U-Glove is a great addition to our portfolio,” said Tony Jacobson, CEO of AllOver Media. “The product offers something very unique with a powerful message. It’s the ideal product for general market advertisers and anyone who wants to tie their brand with a health-conscious message.”
The inspiration for U-Glove came about when Lyon observed gas-station sanitary gloves that are commonplace in Europe while abroad on a family vacation. He brought the concept to the United States.
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