CHICAGO — Convenience industry e-commerce provider Vroom Delivery has partnered with Trustly, which specializes in online banking payments, to allow consumers to pay directly with their bank accounts when ordering online. Doing so will cut the average processing fees typically paid to credit card networks by more than half, the companies said.
When customers check out on the Vroom platform, they will now have the option to pay directly with their bank account rather than entering in credit or debit card numbers, downloading an app or creating a new account. No bank account or routing numbers are required. Rather, consumers log in to their online bank account via Trustly’s interface—not sharing any bank credentials directly with Vroom.
With more than 6,300 banks in Trustly’s network, more than 99% of U.S. consumers are able to pay with Trustly. In addition to lowering transaction fees typically paid by stores when using credit card networks, Trustly also reduces chargebacks due to its fraud prevention technology, it said, lowering the risk for both retailers and consumers.
“We are always looking for ways to provide value to stores on the Vroom platform” said John Nelson, CEO of Vroom Delivery. “We believe this partnership will benefit retailers utilizing Vroom not only by lowering transaction costs, but also reducing risk of fraud. We are looking forward to rolling this feature out across our entire network of stores.”
Craig McDonald, chief business officer for Trustly, said, “Vroom knows the importance of constantly innovating in its customer journey. Trustly is proud to contribute to this by delivering a convenient payment experience that also helps Vroom retailers to significantly reduce their own costs and fraud risk.”
For a limited time, Trustly will also be co-funding a campaign offering stores’ customers on Vroom up to $5 cash back on their orders to use Trustly when checking out in order to speed up adoption.
Founded in 2008, Stockholm-based Trustly specializes in online banking payments. Today, Trustly serves 8,100 merchants, connecting them with 525 million consumers and 6,300 banks in more than 30 countries.
Founded in 2016 with headquarters in Chicago, Vroom Delivery is an e-commerce provider for convenience stores, providing every technical aspect required for chains of convenience stores to operate and manage their own e-commerce and delivery services. Vroom is partnered with thousands of stores around the United States.
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