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CSP's inaugural ranking of the most effective fuel brands spotlights a new era of convenience retailing. We partnered with Oil Price Information Service (OPIS) to rank fuel brands by market efficiency, or market share divided by outlet share.

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Fuels 50

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Source: Oil Price Information Service (OPIS)

Rank Brand Station Count Market Efficiencysort descending Market Share Outlet Share Price Differential
50 Holiday 506 1.27 0.59% 0.47% -0.06CPG
49 Meijer 198 1.29 0.24% 0.18% -1.11CPG
48 Kangaroo 872 1.30 1.05% 0.80% -2.71CPG
47 Kwik Star 52 1.32 0.06% 0.05% -1.94CPG
45 Turkey Hill 239 1.35 0.30% 0.22% -2.12CPG
46 PDQ 33 1.35 0.04% 0.03% -2.14CPG
44 GoMart 115 1.37 0.15% 0.11% -0.80CPG
43 Giant 60 1.43 0.08% 0.06% -0.86CPG
42 Circle K 3839 1.48 5.24% 3.54% -2.99CPG
40 Jiffy Trip 23 1.49 0.03% 0.02% -2.37CPG
41 Kwik Trip 441 1.49 0.61% 0.41% 0.30CPG
38 High's Dairy 24 1.51 0.03% 0.02% -2.09CPG
39 Rhodes 23 1.51 0.03% 0.02% 1.78CPG
37 CEFCO 21 1.52 0.03% 0.02% -0.98CPG
36 AAFES 93 1.55 0.13% 0.09% -5.25CPG
35 Xtra Mart 31 1.56 0.04% 0.03% -0.33CPG
35 Xtramart 31 1.56 0.04% 0.03% -0.33CPG
33 Murphy Express 237 1.58 0.35% 0.22% -5.91CPG
34 Byrne Dairy 33 1.58 0.05% 0.03% -1.76CPG
32 Family Express 65 1.62 0.10% 0.06% -0.68CPG
30 Flash Foods 144 1.66 0.22% 0.13% -3.15CPG
31 RaceWay 276 1.66 0.42% 0.25% -5.03CPG
29 Irving 343 1.67 0.53% 0.31% -0.92CPG
28 Go Gas 19 1.70 0.03% 0.02% -3.79CPG
26 Pride 26 1.77 0.04% 0.02% -0.88CPG
27 Delta Sonic 26 1.77 0.04% 0.02% -6.94CPG
25 Nice N Easy 35 1.78 0.06% 0.03% 0.56CPG
24 Kum & Go 410 1.81 0.67% 0.37% 4.70CPG
23 Weigel 55 1.83 0.09% 0.05% -0.06CPG
22 Parker's 41 1.88 0.07% 0.04% -4.69CPG
20 Fastrac 46 1.89 0.08% 0.04% -0.01CPG
21 Road Ranger 52 1.89 0.09% 0.05% -1.47CPG
19 Thorntons 180 2.01 0.33% 0.17% -2.18CPG
18 Gate 73 2.21 0.15% 0.07% -1.15CPG
17 GetGo 201 2.23 0.41% 0.19% -1.01CPG
16 Flying J 133 2.24 0.27% 0.12% -5.18CPG
15 Speedway 2664 2.25 5.52% 2.45% -2.57CPG
14 Pilot 430 2.36 0.93% 0.40% -4.92CPG
13 Rutter's 60 2.42 0.13% 0.06% 0.30CPG
12 NOCO 33 2.51 0.08% 0.03% 0.39CPG
11 Love's 355 2.52 0.82% 0.33% -2.32CPG
10 Spinx 56 2.53 0.13% 0.05% 6.04CPG
9 Toot'n Totum 17 2.68 0.04% 0.02% 0.60CPG
8 Maverik 275 2.72 0.69% 0.25% -4.47CPG
7 Royal Farms 132 2.95 0.36% 0.12% -2.29CPG
6 RaceTrac 405 3.92 1.46% 0.37% -3.65CPG
5 QuickChek 55 3.96 0.20% 0.05% -5.53CPG
4 Sheetz 516 4.10 1.95% 0.48% -0.97CPG
3 QuikTrip 733 4.71 3.18% 0.67% -2.79CPG
2 Wawa 483 5.36 2.38% 0.44% -2.80CPG
1 Buc-ee's 31 8.86 0.25% 0.03% -10.20CPG

METHODOLOGY

The Fuels 50 ranks fuel brands with 15 or more stores by market efficiency, which is defined as market share divided by outlet share. OPIS based volumes on full-year 2016 national fleet-card transaction data for all gasoline grades, which it considers an appropriate proxy for a brand’s total fuel volumes. A higher market efficiency indicates stores with higher volumes, with an average market efficiency of 1. Station counts are based on a brand’s weekly average for the year. Price differential, measured in cents per gallon (CPG), is how a brand’s typical store on a typical day in 2016 was priced relative to its direct competition.

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"Refiners have a tough climb ahead to achieve attractive gasoline margins, and for retailers it is worse. Their margin has not been this poor since late August 2016." —Trilby Lundberg