Technology/Services

BP Tweaks Loyalty Program

New feature links any major credit card to account

CHICAGO --BP customers can now link any major credit card to their BP Driver Rewards account, making it easier to earn rewards on fuel purchases.

This new feature will save time at the pump since loyalty members can now swipe their preferred credit card without also needing to carry and swipe their BP Rewards card each time they fill up.

“We know our customers are busy, and we hope this simple upgrade will make it easier for them to take advantage of our loyalty program and keep them coming back,” said Donna Sanker, chief marketing officer of BP Fuels North America.

BP consumers will be able to link up to five eligible major credit cards to their BP Driver Rewards account online. For existing members, activation will take place within 48 hours. New members will be able to link credit card(s) during the initial registration process.

BP reintroduced its rewards program in May 2015 featuring enhanced rewards for consumers. Active BP Driver Rewards members use the program about four times a month.

Over the past 10 years, London-based BP has invested $90 billion in the U.S. BP is a leading producer of oil and gas and produces enough energy annually to light nearly the entire country for a year. Employing about 14,000 people across the country, BP supports more than 130,000 additional jobs through all of its business activities.

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