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Marketing

Restaurant marketing ideas and trends

Marketing

Landmark Mississippi restaurant admits it sold mislabeled fish

 By Peter Romeo on May 31, 2024

Biloxi's Mary Mahoney's pleaded guilty to selling more than 29 tons of imported junk fish as premium local species.

Marketing

For fast-casual chains, TikTok creates both love and headaches

 By Lisa Jennings on May 30, 2024

The social media platform demonstrated its power in more ways than one this week, giving unexpected publicity to Cava's "love button" while putting Chipotle on the defensive.

Marketing

Here's why restaurant chains are selling one another's products

By Peter Romeo on May 30, 2024

Restaurant Rewind: The lines between segments aren't the only traditional boundaries that are being smudged in today's competitive environment. Contrary to the old rules, concepts are tapping the drawing power of competitors for share of stomach.

Marketing

When a supply chain ‘shortage’ becomes a marketing boon

By Heather Lalley on May 29, 2024

Marketing Bites: Subway is the latest example of a restaurant chain capitalizing on real or inflated supply issues to boost sales.

Marketing

Never mind Endless Shrimp. How about all the booze you can hold?

By Peter Romeo on May 23, 2024

Restaurant Rewind: There was a time 50 years or so ago when the big come-on for a flurry of new restaurant chains was the promise of unlimited beer and wine. What could go wrong?

Marketing

BurgerFi hopes customers give a cluck about its new name

By Heather Lalley on May 22, 2024

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

Marketing

Buffalo Wild Wings tempts fate with all-you-can-eat wings deal

By Joe Guszkowski on May 17, 2024

The casual-dining chain is taking a cue from none other than Red Lobster by offering bottomless wings for $20. “What can go wrong?” it said.

Marketing

McDonald’s goes ‘grandmacore’ with its new Grandma McFlurry

By Heather Lalley on May 16, 2024

The limited-time treat celebrates the memories made with grandma at the chain’s restaurants, the burger giant said.

Marketing

Restaurants: Don’t let your marketing stunt land you in the doghouse

By Heather Lalley on May 15, 2024

Marketing Bites: How a hot dog chain’s Bluey promo went awry. Plus: Zaxby’s partners with MrBeast and Popeyes jabs Chick-fil-A.

Marketing

New York restaurants take aim at reservations pirates

By Peter Romeo on May 14, 2024

The state's restaurant association has joined forces with lawmakers in hopes of preventing third parties from scarfing up reservations and reselling them, with none of the proceeds going to the restaurants.

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