candy

Recognizable brands can communicate quality at a glance—and with a little strategizing, retailers can leverage them to increase basket sizes, too. Cross-merchandising offers an opportunity to compound the sales-driving power of consumers’ favorite brands and can help introduce shoppers to new products they’ll come back for again and again.

There is no denying that consumers are spending more time at home since the start of the pandemic. New patterns of eating and snacking at home have taken hold. This creates an opportunity to exercise ...