Tag: candy

Hershey candy bar (CSP Daily News / Convenience Stores)
Snacks & Candy
Commodity spot prices for cocoa, dairy, nuts have increased "meaningfully".
Lindt Russell Stover Whitman's (CSP Daily News / Convenience Stores / Candy)
Snacks & Candy
Deal brings Lindt, Ghirardelli, Russell Stover, Whitman's brands under one roof.
bubble gum (CSP Daily News / Convenience Stores / Candy)
Snacks & Candy
What is displacing gum for U.S. "share of mouth"?.
CSP Magazine
The ways to trigger more impulse sales are as varied as the categories themselves. But the stakes for retailers are only growing, as declining fuel sales keep more customers off the convenience-store lot and competition from other channels mounts.
Tom Joyce Hershey (CSP Daily News / Convenience Stores / Candy)
Snacks & Candy
Hershey executive responsible for relationship building, trade group relations
Cowboy Corner Mars Snickers (CSP Daily News / Convenience Store / Candy)
Snacks & Candy
Snickers promotion provided free fuel at remote gas stations
Debra Sandler Mars (CSP Daily News / Convenience Stores / Candy)
Snacks & Candy
Sandler takes on new role, succeeded by Massey as acting president of Mars Chocolate

Driving Candy Impulse Sales

Published in: 

CHICAGO -- Shoppers generally spend 10 to 20 seconds making a candy-buying decision in a convenience store.

A recent presentation, title “Core Facts to Drive Impulse Sales,” of consumer data made by the Hershey Co., Hershey, Pa., during CSP’s Driving Impulse Sales Forum in Chicago provided a collection of data to help retailers get the most out of that time frame.

Source: NACS SOI 2013, Meyers Research 2012

Retailers need to leverage the attractive characteristics of candy to drive sales in convenience stores, where 42% of consumers make a candy purchase once or twice a week, spending $5.70 total market basket on average.

Source: Nielsen Home Scan Panel, Video Mining 2012

Candy consumers respond positively to merchandising programs, providing cross-merchandising opportunities, and chocolate-candy merchandising generate the highest lift.

Source: Meyers Research Center C-Store Close Up

Candy-buying decisions are typically made in less than 20 seconds.

Source: Meyers Research Center C-Store Close Up

Out-of-stocks and poor merchandising are no-nos. Sales are lost when customers cannot find their preferred item.

Source: 
Hershey Co.
Nestle Crunch Girl Scouts (CSP Daily News / Convenience Stores / Candy)
Snacks & Candy
Launching "Let's Get Her to Camp" campaign.

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