Tag: candy

Snacks & Candy
What is displacing gum for U.S. "share of mouth"?.
CSP Magazine
The ways to trigger more impulse sales are as varied as the categories themselves. But the stakes for retailers are only growing, as declining fuel sales keep more customers off the convenience-store lot and competition from other channels mounts.
Snacks & Candy
Hershey executive responsible for relationship building, trade group relations
Snacks & Candy
Snickers promotion provided free fuel at remote gas stations
Snacks & Candy
Sandler takes on new role, succeeded by Massey as acting president of Mars Chocolate

Driving Candy Impulse Sales

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CHICAGO -- Shoppers generally spend 10 to 20 seconds making a candy-buying decision in a convenience store.

A recent presentation, title “Core Facts to Drive Impulse Sales,” of consumer data made by the Hershey Co., Hershey, Pa., during CSP’s Driving Impulse Sales Forum in Chicago provided a collection of data to help retailers get the most out of that time frame.

Source: NACS SOI 2013, Meyers Research 2012

Retailers need to leverage the attractive characteristics of candy to drive sales in convenience stores, where 42% of consumers make a candy purchase once or twice a week, spending $5.70 total market basket on average.

Source: Nielsen Home Scan Panel, Video Mining 2012

Candy consumers respond positively to merchandising programs, providing cross-merchandising opportunities, and chocolate-candy merchandising generate the highest lift.

Source: Meyers Research Center C-Store Close Up

Candy-buying decisions are typically made in less than 20 seconds.

Source: Meyers Research Center C-Store Close Up

Out-of-stocks and poor merchandising are no-nos. Sales are lost when customers cannot find their preferred item.

Hershey Co.
Snacks & Candy
Launching "Let's Get Her to Camp" campaign.
Snacks & Candy
Candy maker's North American president honored by women's leadership organization.
Snacks & Candy
NCA recognizes 45 new candies, snacks across nine categories