3 Cutting-Edge Beverage Trends Going Mainstream

DALLAS -- The McLane Co. National Trade Show in Dallas served as a great introduction to new trends coming to market in packaged beverages.

Here's a look at three trends that jumped out at CSP's editors …

Click here to see a complete list of new beverage products on display at the McLane trade show.

Fortified beverages appeal to teens, adults and parents shopping for their children. High-protein drinks out now or coming soon include:

• Chobani Drinks from Chobani with 14 grams of protein per 10-ounce serving
• Original Protein Water from ProBalance with 15 grams of protein per 16-ounce bottle
• 5 hour Energy Protein+ from Living Essentials with 21 grams of protein per 6-ounce bottle
• Nesquik Protein Plus from Nestle with 23 grams of protein per 16-ounce bottle
• TruMoo High Protein from Dean Foods with 25 grams of protein per 14-ounce bottle

From organics to probiotics, look for healthier drink options from several beverage makers, including:

• Naked from PepsiCo with several lines: Nutmilk, Pressed Veggies, Superseeds and Cold Pressed Fruits
• Organic Good to Go from Organic Valley with single-serve organic flavored milks
• Hoist with a rebranding of its flavored waters from Hoist Perfectly Isotonic Drink to Hoist Rapid Hydration

Strawberry, watermelon, raspberry and more—manufacturers haven’t been shy about adding new flavors to tried-and-true lineups. These include:

• Perrier from Nestle Waters North America in strawberry and watermelon
• 5 hour Energy from Living Essentials in blue raspberry
• Bolthouse Farms from Campbell’s in watermelon mint lemonade
• V8 +Energy from Campbell’s in kiwi melon and lemonade